Executive Coaching

There are many types of coaching, and each coach has their own twist on it. So that we’re operating on the same assumptions, here’s how I approach Executive Coaching.

What Coaching IS: A customized approach to development that places the client’s growth front-and-center. Coaching may focus on either horizontal (external skill) or vertical (internal thinking) development – and often is some combination of both – with demonstrable outcomes.

What Coaching ISN’T: People sometimes mistake coaching for consulting. Unlike consultants, who are brought in to solve a problem, coaches help clients solve their own problems. As a result, the client (and organization) gain and retain knowledge/skills through a coaching engagement.

When Coaching Is Most Effective: Someone has to WANT to be coached. As a result, I only work with people who are personally invested in their own growth. (Yes, there are “turn-around” coaches who are forced upon employees by HR – I’m not that kind of coach.) I find the most successful engagements occur when a client:

  • Clearly defines a desired outcome or goal for the engagement
  • Can explain WHY achieving that goal is so critical (and is so passionate about it that s/he would be willing to give up something else important to pursue it)
  • Involves others (beyond the coach) for feedback and accountability
  • Commits to homework or exercises between sessions

How I Typically Structure Engagements: Depending on the scope of desired change, engagements typically range from 6-12 months with a cadence of biweekly sessions. We typically spend 1-2 sessions before formally engaging to clarify goals and outcomes for the engagement to ensure we’re clear on what success will look like.

How Executive Coaching Is Priced: For all new clients, I include a complimentary initial intake session so we can get a feel for each other to determine if the “fit” is conducive to coaching. (It’s important to find a coach you trust, find credible, and will enjoy spending time with; likewise, my job is to help you achieve your goals, so I use this session to ensure I feel I’ll be able to support, challenge and hold you accountable.) If we decide to move forward, I’ll suggest a structure for the engagement – including involvement of sponsors, duration and frequency of meetings, any supporting assessments – and a corresponding price.


If you still have questions, please reach out to me, either by completing this form, or emailing me at alison@exploreyouredge.com.